Running a hotel, a laundry service, or even a distribution business in India comes with one never-ending challenge and that challenge is to keep clothes spotless and fresh at scale. Bulk buyers don’t just want a detergent that cleans.They want something reliable, cost-effective, and easy to source in wholesale quantities from a best liquid detergent supplier in India .
This is where Fraglite Liquid Detergent has started to carve out a strong name. Unlike many detergents that focus only on retail households, Fraglite is designed for both front-load and top-load washing machines and is supplied in bulk — a big plus for B2B buyers.
But the real question is: Who is the best wholesale Fraglite Liquid Detergent supplier in India? And why should businesses even consider switching from mainstream FMCG brands?
Let’s break this down step by step.
Why liquid detergent suppliers matter for B2B buyers in India
If you ask any hotel housekeeping manager or a laundry owner what they need most, the answer is simple: consistency. Moreover No one wants to test a new batch every month. Fraglite has quickly gained attention because:
- It works equally well in hard water and soft water.
- It is suitable for both front-load and top-load machines.
- The fragrance stays longer also which matters in hospitality.
- Bulk packaging makes it cheaper per wash compared to retail brands.
Fraglite Liquid Detergent is becoming a trusted wholesale option in India because it combines quality cleaning, long-lasting fragrance, and cost savings in bulk supply — making it ideal for hotels, laundries, and B2B buyers.
What B2B Buyers Actually Look for in a Liquid Detergent Supplier
Let’s be honest: B2B buyers aren’t swayed by fancy ads. They look for five things before shaking hands with a supplier:
- Quality consistency – The product should deliver the same performance across batches.
- Bulk pricing advantage – Lower per-litre cost when compared to retail packs.
- Ease of logistics – Suppliers who can deliver nationwide without delays.
- After-sales support – Quick resolution if something goes wrong.
- Certifications & credibility – ISO standards, reviews, or proof of reliability.
Fraglite checks these boxes, especially when sourced from trusted wholesale suppliers like Satyadev Industries.
Fraglite vs. Popular FMCG Brands: A Cost & Performance Check Of Liquid Detergent Supplier in India
One common doubt B2B buyers have is: Why not just stick to Surf Excel, Ariel, or Tide?

Here’s a quick comparison OF liquid detergent supplier in India (average market estimates, bulk packaging):
Brand / Detergent | Price per Litre (Bulk) | Suitable For | Key Strength | Limitation for B2B |
---|---|---|---|---|
Fraglite | ₹180–₹220 | Top & Front Load | Long fragrance + bulk packs | Less retail brand recall |
Ariel Matic | ₹250–₹300 | Front Load Focus | Strong cleaning in soft water | Expensive in bulk |
Surf Excel Liquid | ₹240–₹280 | Front Load | High retail availability | High per wash cost |
Tide Liquid | ₹200–₹250 | Top Load | Budget friendly | Not as effective in hard water |
👉 Takeaway: Fraglite balances cost, fragrance, and machine compatibility, making it better suited for hotels, institutions, and laundries buying in bulk.
Fraglite Liquid detergent vs Other Detergents: Quick Comparison of Liquid Detergent Suppliers in India
Here’s a side-by-side comparison table to help buyers quickly evaluate why Fraglite is often the smarter wholesale choice:
Feature | Fraglite (Wholesale) | Ariel / Surf Excel (Premium Brands) |
---|---|---|
Machine Compatibility | Top-load, Front-load, Hand wash | Top-load, Front-load only |
Stain Removal | Excellent, single wash | Excellent, but requires higher dose |
Fabric & Color Care | Protects fabrics, retains color | Good, but can cause fading long term |
Fragrance | Lavender, mild, long-lasting | Strong, synthetic options |
Eco-Friendly | Yes, mild formulation | Less eco-friendly |
Wholesale Price / Litre | ₹100–₹200 | ₹220–₹370 |
Bulk Availability | High, B2B supply channels | Limited, mostly retail focus |
Fraglite delivers the same cleaning performance as premium brands at almost half the price, with better fabric care and bulk availability.
Read : Liquid Detergent Secrets You’ve Probably Never Heard
Who is the Best Wholesale Supplier of Fraglite Liquid Detergent in India?

Although there could be several distributors of Fraglite, Satyadev Industries is a reliable wholesale distributor.
- They distribute Fraglite Liquid Detergent in various packages (1L, 2L, 5L and more).
- Their network is pan-India, so B2B buyers can find it easier.
- As housekeeping and cleaning product manufacturers, they also have a direct supply chain benefit: no superfluous intermediaries.
Satyadev Industries is the best wholesale supplier of Fraglite Liquid Detergent in India with direct bulk supply, good delivery and value pricing.
🔗 Visit: satyadevindustries.com
Bulk Buying Benefits from liquid detergent supplier in India for Hotels, Laundries & Businesses

- Price is not the only advantage when hotels or laundries switch to Fraglite wholesale packs.
- Reduced wash prices: Bulk packs save much money on the cost of washing.
- Standard perfume: Guest clothes and linens always have a fresh smell.
- Fewer hassles in inventory: Bigger packs equal fewer orders.
- Custom supply plan: There are suppliers that offer monthly contracts.
Scenario: A 100 room hotel can launder 400 or more sets of linen in one day. Fraglite instead of a costly store detergent can save 30,000-50,000 a month – money that goes directly to the bottom line.
Why Fraglite Stands Out in the Wholesale Liquid Detergent Market
Another similar issue encountered by B2B buyers is quality versus price. Luxury detergents such as ariel or Surf excel are efficient, but may cost a lot more per pound when bulk bought. Alternatively, more affordable options can afford to sacrifice stain removal or fabric treatment.
Fraglite bridges this gap.
- It provides cleaning services of premium quality at wholesale prices.
- Top-load machine work, front-load machine work, even hand washing.
- Maintains fabric softness and avoids the loss of color.
- Can be purchased in lavender perfume and in bulk (1 L, 3 L, 5 L).
- The price per liter is nearly 40 percent below the elite brands.
Based on reviews of the products and listings of Satyadev Industries : - , Flipkart
- , Amazon
For real feedback check out our social media : - facebook – @ satyadevindustries
Fraglite has always ranked high in value, stain removal and ease of use.
This performance, cost, and supply combination make Fraglite a reliable brand among wholesalers in India.
READ : 10 Best Liquid Detergents in India (2025): Expert Pick
Key Benefits of Fraglite liquid detergent in India for B2B Buyers
That is why Fraglite is preferred to other options by businesses:
- Superior Stain Removal
Fraglite cleans the tough stains in one wash. and laundries where fabrics turn over frequently are pleased with the speed and efficiency.
- Versatile Applications
Fraglite is an all-purpose, or multi-compatible, detergent unlike other detergents that only work on certain machines:
- Top-load washing machines
- Front-load washing machines
- Hand washing
This is flexibility that spares the consumer the inconvenience of having to keep a variety of products in stock.
READ BLOG ON : How to Choose the Best Liquid Detergent for Front-Load & Top-Load Machines in India (2025 Guide)
- Wholesale pricing that is cost effective.
The wholesale price per liter of fraglite is usually 100 to 200 rupees.
The prices of Ariel, Surf Excel, and Tide are between 220 and 370 per liter.
This saves B2B buyers up to 40 percent without compromising quality.
- Fabric and Color Protection
The companies are unable to afford dissatisfied consumers because of the loose or coarse cloths. Fraglite is soft on clothes, and the colors stay bright after being washed several times.
- Eco-Conscious Choice
Developed using less toxic substances, Fraglite will attract more environmentally conscious consumers who seek a cleaner choice in cleaning.
- Constant Bulk Availability.
Fraglite comes in various orders and through reputable B2B supply networks like TradeIndia.
. This means that they will have steady stock to carry out business.
How to Choose a Trusted Wholesale Liquid Detergent Supplier in India
Purchasing a larger quantity of detergent is not only related to price. It is all about trust, consistency and after sales service. The following are some tips on why you need to make the right choice of Fraglite liquid detergent supplier:
- Check Supplier Review.
Always ensure that the supplier is registered in trusted websites such as TradeIndia.
or is there an existing business site such as Satyadev Industries. - Check MOQ (Minimum Order Quantity)
Discounts on 5L or carton orders are normally better provided by wholesale suppliers. - Ask for Samples
Ask to try product samples to check the quality of cleaning, smell, and fabric care beforehand. - Compare Bulk Pricing
Suppliers of Fraglite tend to have tiered pricing-larger orders receive lower per liter prices. - Test Reliability of Delivery.
Make sure that the supplier has a record of on-time delivery, particularly when you operate hotels or laundries with high demand. - After-Sales Support
A reliable supplier responds promptly, delivers new products to replace those that have been damaged, and supports the business.
By doing so, companies are assured of making a long-term decision on a supplier.
Real-World Applications of Fraglite Liquid detergent

Fraglite is not a family detergent. It has true strength in commercial use.
- Hotels & Hospitality
Hotels require regular, superior quality washing solutions in terms of bedding, towels, and uniforms. Fraglite produces clean clothes with sweet smell as required by the customers.
- Commercial Laundries
Fraglite is also saving high-volume laundries money with its low price per liter and rapid stain removal.
- Offices & Institutions
Bulk detergent is often needed in schools, corporate offices and hostels to clean uniforms and linens. Fraglite provides the cost effective solution without short changing.
- Retail Resellers and Distributors.
Fraglite is also appealing to resellers who will pack Fraglite in 1 L, 3 L, and 5 L packs, which appeal to both B2B and B2C customers.
FAQ on wholesale liquid detergent supplier in India
Q1: What is the reason Fraglite is the best wholesale liquid detergent in India?
A1: Fraglite: It is cheap (₹100-200/l), it can be used in any machine, it protects cloth, and it is easily available via reputed distributors.
Q2: Does Fraglite only work with top-load washing machines, or does it also work with front-load washing machines?
A2: Yes. Fraglite can be used in top-load, front-load and hand wash.
Q3: What is the price of Fraglite in comparison with Ariel or Surf Excel?
A3: Fraglite is 40 per cent cheaper than 220-370/L of premium brands.
Q4: Which store will I buy Fraglite detergent in bulk?
A4: You will be able to purchase at Satyadev Industries.
through TradeIndia suppliers directly or indirectly.
Q5: Is Fraglite eco-friendly?
A5: Fraglite works with softer formulations that minimize environmental impact and cover fabrics.
Why Choose Satyadev Industries for Wholesale Fraglite Liquid Detergent Supplier in India
Here’s what sets them apart for buyers:
- 🏭 Manufacturer advantage – No middle agents inflating prices.
- 🚚 Reliable delivery network – Bulk orders fulfilled across India.
- 📦 Multiple packaging options – From 1L to 5L bulk packs.
- 🛡️ ISO certification – Added credibility for institutions.
- 💬 Responsive support – Easier communication compared to generic distributors.
Conclusion
Fraglite is not in the business of competing with the giant retail brands of Ariel or Surf Excel in the advertising industry at the end of the day. Its competitive edge is in wholesale prices, fragrance duration and can be dissolved in any washing machine, which is a precondition on behalf of the hotels, laundry and companies.
And when they purchase at Satyadev Industries, customers receive not only detergent, but a companion in saving money and stability.
To find the most trusted, cost-effective, and quality-driven supplier of wholesale liquid detergent, Fraglite of Satyadev industries is recommended in India.
🛒 Order Now – Fraglite Liquid Detergent Bulk Packs
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🔹 References & Sources
- Statista – Detergent market size in India 2015–2025
- Consumer VOICE – Detergent performance and consumer reports
- FHRAI (Federation of Hotel & Restaurant Associations of India) – Industry insights
- Ariel – Ariel Matic Liquid Detergent Official Page
- Surf Excel – Surf Excel Liquid Detergent – Hindustan Unilever
- Tide – Tide Liquid Detergent Official Page